Honours Diploma on
Your opportunity to study to gain skills and knowledge and achieve a successful career in the rewarding and varied areas of hospitality, hotels and tourism.
This Programme covers a wide and interesting variety of subjects, in a practical and helpful way, in hotel operations and management, tourism and travel. As well as including teaching on advanced motivation, management and leadership and strategic matters, it offers the opportunity to cover a wide range of business subjects or to focus on the exciting field of event management (or to study and cover both areas!) The possession of an Honours Group Diploma demonstrates knowledge and ability and indicates that the holder has the competence, understanding and potential to become a successful senior manager, administrator or executive.
- Summary of major topics
- What is included
- Related courses
- Study & Career development
Summary of Major Topics:
The Programme comprises of four key ‘courses’; there are three (3) compulsory/mandatory courses of study and one (1) option/elective, as follows:-
- Hotel Operations & Management
- Tourism & Travel Management
- Advanced Management & Administration Theory & Practice
PLUS one** of:
- Business Management & Administration
- Event Management - Strategy & Planning
**both elective Subjects may be studied if preferred - ask the College for details.
Summarised details of each course comprising the Honours Diploma:
HOTEL OPERATIONS & MANAGEMENT
- Hotels: their functions and types, ratings and categories.
- Hotel locations, sizes and standards; facilities provided by hotels.
- Types and categories of hotel guests and their motivations for travel and visiting hotels.
- Planning the provision of hotel services; the organisation and management structures of hotels.
- Hotel products: accommodation, food and beverages; tangible and intangible features, various services.
- Marketing hotels and methods of selling hotel products; brochures, the internet, websites.
- Recruitment and staffing in the hotel industry, responsibilities and requirements.
- Hotel front offices: duties of receptionists, reservations, check-in, check-out, guest relations.
- Guest billing, cashiering, complaints and dealing with them; product knowledge, staff attributes.
- Uniform staff and their duties.
- Hotel bedrooms, furniture, fixtures, decor, en suite facilities, occupancy, features.
- The duties of the housekeeping department, staff training, motivation, room inspections, servicing, linen, security.
- Hotel catering: purchasing, storing and issuing foodstuffs, security and protections.
- Food preparation, hygiene issues and concerns, food outlets, catering; kitchens.
- Hotel restaurants, their ambience, layout, types of menus, types of service, restaurant staff.
- Hotel beverages, sales in bars, restaurants, room service, minibars, additional guest services.
- Financial accounts and statements, hotel computer systems.
- Running a hotel as a successful business; ownership, profitability, starting a hotel.
TOURISM & TRAVEL MANAGEMENT
- Defining tourism; the reasons for tourism and motivations for travel.
- Types of visitors and travellers, types of tour organisations.
- The tourism industry: its structure, components and organisation.
- Tourism products and services; carriers, amenity and attraction providers, accommodation establishments.
- Tourism wholesalers and retailers.
- Tourist destinations, attractions, amenities and facilities; accessibility to tourism destinations.
- The national and international importance of tourism.
- Economic and social consequences of tourism, employment opportunities, effects on culture, income received from tourism, the income multiplier, invisible exports, the balance of trade.
- Developing tourism; investment, sources of finance - financial and other factors.
- Government involvement in tourism development, and potential government actions: tax and customs duties policies.
- Measurement of tourism, tourism statistics, SWOT analysis and information provided.
- More on development - the tourism framework: people, markets, destinations, routes; the tourism and resorts life cycle; infrastructure and superstructure.
- Tourism and travel markets: leisure and activity holidays, types of tours, sightseeing, cruising and cultural tours business travel, VFR travel, cultural, educational, health travel - the increasing range.
- Tourism operators: mass market, specialist, domestic, others; economics of tour operations, supplements and surcharges.
- Transport, carriers: air, rail, road, sea, inland.
- Accommodation and catering; the range, types and standards of accommodation.
- Rating and categories of hotels and other accommodation units.
- Consumer demands and changes in tastes, seasonality, pricing strategies and other issues.
- State promotion of tourism, national, regional and local tourist organizations.
- The roles of tour operators/travel agents and tourist information offices.
- Public and private tourism marketing; communications, the promotional mix, market research, sales planning and forecasting.
- Advertising and sales promotions campaigns, special offers and merchandising, displays.
- Tour brochures: types, sizes, importance, design and layout.
- Websites: internet marketing, comparison websites, in-line bookings and payments; social media and viral marketing, marketing opportunities on-line.
- A tourism and travel promotional campaign, from planning and review, through to strategy, marketing, advertising, literature, information, website and other promotions, media relations.
ADVANCED MANAGEMENT & ADMINISTRATION THEORY & PRACTICE
- The evolution of management theory, principles of management.
- The classical and early theorists; Fayol, Weber, Taylor, Mayo, scientific management, authority, discipline, modern developments.
- Organisational theory: objectives, categories, ownership, environmental factors and interaction.
- Open and closed systems theory.
- Coordination, cooperation, structure, control.
- Communication and communication theories and channels.
- Organisational structures, planning, growth and development, organisation charts.
- Systems and systems diagrams.
- Duties and responsibilities of executives, delegation, responsibility.
- Mission, vision, values, MBWA.
- Motivational theory: human relations, social psychology; self-realisation, motivation-hygiene, expectancy theory.
- The theories of Argyis, Maslow, McGregor, Likert, Herzberg, Vroom, Handy; intrinsic and extrinsic factors.
- Leadership theory: traits, style, contingency; theorists.
- Building and developing workgroups, group behaviour, norms, cohesiveness.
- Managing change, creating and managing culture.
- Moss Kanter, learning organisations and entrepreneurship.
- Strategic management; the theories of Fayol, Chandler, Andrews, Ansoff, BCG, Porter, SWOT.
- Environmental and competitive barriers to entry, industrial competitiveness.
- Corporate objectives, policies, business ethics, social responsibilities.
BUSINESS MANAGEMENT & ADMINISTRATION
- Capital and the financing of businesses, sources of capital, share issues.
- Working capital, cash and funds flow; revenue, income, expenditure, overheads.
- Business units: sole-proprietors, partnership firms, limited liability companies.
- Board of Directors, formation, responsibilities and duties.
- Business organisation; structure, reporting, spans of control.
- Business environment, trading enterprises; factors in business location.
- Planning and forecasting in business, the business plan; starting or taking over a business.
- Budgeting and budgetary control, the master budget and sub-budgets.
- Management of personnel: recruiting, selecting, inducting, training, controlling, remunerating.
- Motivation, human resources; health and safety in the workplace, communication, job analysis.
- Principles of selling, sales and marketing management, market research, sales promotion.
- Prices and pricing policy.
- Office management, office organization, set-up, equipment, data and information.
- Production management, production methods, materials handling.
- Credit, credit control, credit limits and bad debts; discounts: trade, quantity, others.
- Stock and inventory control, stocktaking. Purchasing and resourcing, suppliers.
- Financial accounting, books of account, interpretation, accounting ratios.
EVENT MANAGEMENT - STRATEGY & PLANNING
- The event industry structure and main activities; the need for professional planning and strategy in preparing and conducting events.
- The huge range of events - sporting, hospitality, business, commercial, private, public.
- Other event factors to consider: event sizes, event types, the teams needed to run events.
- Technology and the different resources used in event planning; ethical considerations.
- Event concept: establishing the objectives, themes and format of an event.
- Event analysis, strategic design aspects and logistical features of running and delivering an event.
- Event feasibility; establishing the event context and its rationale.
- Identifying the requirements and opportunities of an event; event SWOT analysis.
- Planning for the operational needs of a project, developing project plans and recommendations.
- Implementing and evaluating plans and strategies for events.
- Analysing event venues; conducting site inspections, defining site requirements, making and adhering to checklists, agreeing on arrangements, preparing site maps.
- Dealing with the issues of regulatory compliance, legislation and law; insurance, licencing.
- Interacting with stakeholders and official bodies; setting policies, entering into contracts.
- Business and client relationships; the aims, reasons for and activities of negotiation, reaching agreement.
- Delivering quality customer service; reasons for and processes of making changes to plans.
- Marketing strategies, the event marketing mix, market segmentation and environment analysis for events.
- Looking for and arranging event sponsorship; sponsorship motives and needs; sponsor types and categories, merchandising factors in event management.
- Budget preparation and budgeting; determining the break-even point, planning an income strategy.
- Preparing and monitoring cash flow analysis.
- Accounting and financial control systems, financial and other reports.
- Conducting a business risk analysis and managing the elements of risk.
- Implementing and monitoring risk strategies.
- Event bids: preparing bids for and tendering to manage events; applying for grants.
- Preparing event success criteria, preparing bid documentation.
WHAT IS INCLUDED IN THE FEE FOR THIS HONOURS GROUP DIPLOMA PROGRAMME
Your CIC Fee includes:-
- Your enrolment/registration with Cambridge International College, and your own high-quality, professionally produced and illustrated comprehensive International CIC Core Study Publications for each of the four (4) ‘courses’ of study.
- CIC’s detailed, professional ‘Study & Training Guide’ with full instructions on how to study to achieve success and gain top results. The Guide includes detailed advice on how to answer Tests and Examinations.
- Training Tests, Questions and Exercises (which can be used as ‘Past Papers/Questions’), and Recommended Answers for most of them.
- An Examination set for each of the 4 core courses; each Examination is sat under Invigilation/Supervision in your own area - full details, guidance and explanation of how your Examinations will be arranged and how Invigilation is conducted will be provided when you register. Note, CIC arranges Examinations in over a hundred countries worldwide for thousands of Members every year; it is a flexible, straightforward process and will be arranged when YOU are ready to write your Examination.
- A prestigious Cambridge International College Diploma on successful completion of Study & Training and on passing the Examination for EACH of the 4 core courses, PLUS the International Honours Group Diploma when all 4 courses have been completed - this is a total of 4 awards - 4 individual Diplomas plus the Honours Diploma.
- Your personal page on CIC’s Member Services website with access to results, despatch details, advice and guidance, and more: www.cambridgeinternationalcollege.co.uk
- Regular information and news including: Newsletters with details of special offers and new Programs and much more; and Competition Forms; by email and post.
- Everything needed for your Study & Training success is included in the CIC Fee.
- Further Study and Training Advice, and Assistance is available before, during and after CIC Study & Training; Members may ask CIC’s team of experienced Consultants for advice on further study and Programmes to improve career prospects and advancement.
- CIC’s experienced and helpful staff can assist with numerous special requests, such as reference/recommendation letters and transcripts, and more, by post and email.
- Hotel Operations & Management Diploma 12 months (flexible)
- Hospitality & Events Administration Executive Business Administration (EBA) 3 years (flexible)
- Event Management: Strategy & Planning Diploma 12 months (flexible)
- Event Management: Operations & Logistics Diploma 12 months (flexible)
- Modern Management & Administration Diploma 12 months (flexible)
This Honours Diploma Programme provides a wide range of opportunities in the hospitality, hotels and travel industries. Furthermore, by providing a wide range of financial, marketing, HR, managerial, HR and leadership training, all aspects of hospitality are opened up; and the skills are provided for advancement to managerial roles in hospitality and wider public and commercial careers as well.
The Programme also provides access to higher studies in administration, personnel/human resource and management; higher study includes CIC’s Baccalaureate and Executive Business Administration programmes, graduate degree level and other studies with CIC and other institutions worldwide.
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Duration & Assessments
The standard Study Period is 21 to 24 months, but this is flexible; the course can be completed in a shorter period, or longer if required.READ MORE »
To gain your Honours Diploma you need to sit and pass a written Examination/Assessment on each of the 4 Subjects in your Honours Diploma ‘group’. Full and clear details about this are provided to you, including in your personal Study & Training Guide, after you have enrolled. The clear information explains when, where and how your Examination/Assessment will be arranged - it is a simple and straightforward process, which hundreds of thousands of other Members have successfully gone through. If you study well and follow the advice in the CIC Study & Training Guide, then you should be able to achieve your prestigious Honours Diploma in good time!
(See the “WHAT IS INCLUDED” section for this Course, and/or the “FAQs - Frequently Asked Questions” section of this website, if you would like more information.)
Four (4) Diplomas AND the Honours Diploma, certifying you have demonstrated high levels of knowledge and work expertise in management and hosptality fields.