Baccalaureate on

Marketing Administration (BMA)

A professional Programme which increases knowledge and understanding, and evaluation and analysis ability, for business, marketing, business, international commerce and trade, and management and administration, with a specific focus and specialisation in marketing.

This Baccalaureate Study Programme with specialisation on Marketing Administration is designed by professionals to develop the high-level skills and competencies vital in men and women seeking successful careers in marketing, business, commerce, international marketing and international business, management and related areas, for all business, commercial, industrial, government and professional fields.  Such training is essential in today’s competitive business environment and a world of increasing international trade and globalisation.  The Programme provides a thorough and wide range of knowledge of marketing, business and advanced management subjects, including leadership and strategic matters, as well as on the major subjects of business accounting, communication, global marketing and international commerce.

  • Summary of major topics
  • What is included
  • Related courses
  • Study & Career development

CORE Subjects studied in ‘STUDY YEAR ONE’ are:

1.  Business Theory & Commercial Practice   

2.  Business English & Communication

3.  Management & Administration in Business    

4.  Advanced Management & Administration

CORE Subjects studied in ‘STUDY YEAR TWO’ of the Programme are: 

5.   Sales & Marketing Administration     

6.   Advertising & Public Relations  

7.   International Business & Trade      

8.   Global Marketing Management

 

Summary of Content/Syllabus of each Core Subject

1. Business Theory & Commercial Practice  

  1. Planning, Forecasting, Profit, Objectives, Policy, Enterprises, Business Units, Directors, Distribution 
  2. Capital, Financing of Business, Working Capital, Funds Forecast, Revenue, Expenditure, Overhead
  3. Starting/Taking Over a Business, Market Potential, Competition, Location, Knowledge, Goodwill
  4. Organisation, Delegation, Responsibility, Structure, Charts, Control,  Communication, Flows 
  5. Budgets, Budgeting, Budgets, Limiting Factors, Control, Review, Standards, Pricing Policy       
  6. Credit and Credit Control, Types and Uses of Credit, Dangers, Liquidity, Types of Discounts
  7. Management of Personnel, Recruitment, Job Analysis, Selection, Appointment, Induction, Policy
  8. Stock Control, Costs, Levels, Records, Principles of Purchasing, Buyers, Suppliers, Orders, Receipts
  9. Sales, Salesmanship, Customers, Marketing Management, Responsibilities, Advertising, Promotion
  10. Production Management, Market, Technology, Factories, Costing, Industrial Administration  
  11. Financial Accounting, Bookkeeping, Ledgers, Manufacturing, P&L, Balance Sheets, Ratios
  12. Office Organisation, Room Layout, O&M Study, Environment, Control, Data, Records, Computers

2. Business English & Communication  

  1. The Role and Importance of Communication in Business, Management and Work Environment        
  2. Forms and Business Documents, Their Purposes, Special Features, Design, Layout
  3. Business Letters, English in Business Letters, Objectives of Letters, Abbreviations, Vocabulary
  4. Written Composition and Style; Technical English - Verbs, Nouns, Adjectives, Punctuation
  5. Communications Concerning Recruitment, Employment, Promotion and Matters of Work
  6. Sales Letters and Literature; Objectives, Approaches to Customers, Follow-Up, Selling Role 
  7. Enquiries, Quotations, Orders and Payments, Financial Terms and Expressions
  8. Communications Between Employees, Internal Documents and Communication Methods 
  9. Letters of Complaint: from Customers or Clients, and to Suppliers; Handling Dissatisfied Customers
  10. Drafting, Dictating, Checking and Correcting Communications; Despatching Letters; Secretarial Role
  11. Data, Information and Records; Filing Records; Features and Types of Different Filing Systems    
  12. Telecommunications, Word Processing and Desktop Publishing, Office and Computer Equipment

3.  Management & Administration in Business

  1. Contemporary Management, Leadership, Commerce, Enterprises, Private/Public Companies  
  2. Functions of Management, Objectives, Strategy, Tactics, Operations, Quality, Standards 
  3. Responsibilities of Management, Seniority, Authority, Subordinates, Customers, Community
  4. Delegation of Responsibility, Review, Business Organisation, Expansion, Structure, Span of Control  
  5. Communication in Management, two-way, Vertical/Horizontal, Principles, Oral, Unspoken, Written  
  6. Planning, Forecasting, Budgeting, Budgetary Control, Preparation, Master Budget, Variances    
  7. Manpower Planning, Specialisation, Recruitment, Applicants, Selection, Interviews, Planning, Trials  
  8. Management of Personnel, Induction, Training, Remuneration, Personnel Policy, HR Department
  9. Industrial Relations, Trade Unions, Industrial Action, Collective Bargaining, Joint Consultation
  10. The Manager-Subordinate Relationship, Attitudes of Employers and Employees, Relationships
  11. Management Styles, Leadership, Respect & Loyalty, Disciplinary Action, Counselling, Resignations
  12. Manager Development, Traits, Attributes, Preparing for Career and Promotion in Management

4. Advanced Management & Administration 

  1. The Evolution of Management Theory, Fayol, Weber, Taylor, Mayo, Scientific Management
  2. Organisations, Ownership, Categories of Enterprises, Environmental Interaction, Systems Theory
  3. Structures of Organi3ations, Growth and Development, Structure and Control, Communication
  4. Motivational Theories, Argyis, Maslow, McGregor; Likert, Herzberg, Vroom, Handy, Psychology
  5. Theories on Leadership, Types, Trait, Style, Groups & Teams, Models, Analysis, Theorists
  6. Strategic Management, Fayol, Chandler, Andrews, Ansoff, BCG Matrix, Porter, SWOT, Analysis 
  7. Business Environment, PEST, Competition and Industry Rivalry, Barriers to Entry
  8. Managing Change, Culture, Learning Organisations, Theorists, Entrepreneurship
  9. Mission Statements, Organisation and Strategic Vision, Values and Beliefs, MBWA, MOST 
  10. Stakeholders, Shareholder Value, Business Ethics, Corporate & Social Responsibility 
  11. Communication Theory, Attitudes and Organisational Behaviour, Models and Theories 
  12. Business Ethics, Law, Compliance, Codes of Conduct, Ethical Investment

5.  Sales & Marketing Administration 

  1. Selling and Salesmanship in Modern Commerce, Sales Personnel, Personal Selling, Products    
  2. Consumer and Corporate Buyers, Transactions, Sales Displays, Demonstrations, Ongoing Sales   
  3. Travelling Sales Personnel, Environment, Attributes, Sources, Leads, Research, Journey Cycles
  4. Principles of Management in Sales, Recruiting and Training Sales Personnel       
  5. Markets, Market & Consumer Research, Test Marketing, Competition, Pricing, Psychology, Brands
  6. Sales Forecasting and Planning, The Product Life Cycle (PLC), Sales Budgets and Control
  7. Channels of Distribution, Wholesale, Retail, Franchise, Internet, Guarantees and Warranties
  8. Credit Terms, Accounts, Credit cards, Leasing, Contract Rental, Hire Purchase, Discounts      
  9. Advertising, Publicity, Agencies, Media, Public Relations, Sales Promotion, Loss Leaders
  10. Sales Records, Sales Office Organisation and Control, Sales graphs and Statistics
  11. Developing Sales Teams, Expansion, Supervision, Sales Targets, Sales Force Remuneration      
  12. International Marketing, Exporting, Balance of Payments, Customs Duties, Researching Overseas

6.  Advertising & Public Relations   

  1. Advertising, Advertisers, Advertisements, Features, Types, Importance, Marketing, Media, Agencies
  2. Advertising Media, Print Media, Broadcast Media, Cinema, Internet, Speciality, Point of Sale
  3. Agencies, Functions, Clients, Expertise, Organisation, Departments, Accounts, Revenue
  4. Creating Adverts, Copy, Typography, Commercial Buyers, Copywriting, Brands, Elements
  5. Illustrated Advertising Messages, Layout, Design, Contrast, Proportion, Layout, Print, Illustrations
  6. Preparing Radio, Television and Direct Mail Advertising
  7. Public Relations (PR) Theory and Practice, Communication, Goodwill, Images, Techniques
  8. PR Practitioners, Qualities, Internal PR Departments, Consultancy, Costs, Budgets, Accounts
  9. PR Programmes, Campaigns, Planning, Stages, Objectives, Media, Techniques, Results
  10. Sales Promotion, Personal Selling, Methods, Consumers, Market Behaviour, Attention, Sponsorship
  11. Promotional Campaigns, Planning, Operation, SWOT, Strategy, Targeting, Marketing, International
  12. Measuring Advertising Effectiveness, Research, Opinions, Recognition Tests, Interviews, Surveys

7. International Business & Trade

  1. Import and Export. Image, Risks, Make or Buy, Acquisitions & Mergers. Developing Economies
  2. Marketing mix, Research, Market Segmentation, Product Fit, Promotion, Marketing Plans, Data
  3. Macro Factors, Entry Barriers, Import Control. Packaging, Quality, Safety. Environment: Political, Legal, Cultural
  4. Routes to Market; Direct & Indirect, Trading Houses, Agents, Joint Venture, Partners, Distributors
  5. Business Finance, Fixed & Variable Costs, Liquidity. Economies of Scale. Budgets, Ratios, Break-Even Analysis
  6. Export Costing, Pricing, Incoterms, Sales. Contracts, Offers, Breach of Terms, Processes
  7. Transport, Logistics, Freight Forwarders, Containerisation, Freight, Insurance, Customs Brokers
  8. Documentation, Customs Procedures. Tariffs, Bonded Warehousing, Bills of Lading
  9. Methods of Payment, Bills of Exchange, Letters of Credit, Preventing Fraud, Global Pricing Issues
  10. Currency, Exchange Rates, Spot and Forward Contracts. Premiums, Discounts, Market Exposure
  11. Financing International Trade. Short, Medium, Long Term Options. Forfait, Factoring, Leasing
  12. Suppliers, Partners, Support Organisations, Management Companies, Chambers of Commerce

8. Global Marketing Management 

  1. Globalisation, International Marketing Mix, International Products & Services, Product Life Cycles
  2. Product Decisions, Standardisation, New Products, Positioning, Developing International Strategy
  3. Brand Equity, Branding Decisions, Private/Manufacturer/Market, Internet, Green Strategies
  4. Pricing Decisions, International/Domestic, Market/Product Factors, Strategy, Skimming, Penetration
  5. Terms of Business, Sales and Delivery, Payments, Export Finance, Currencies, Freight Forwarders
  6. Distribution Decisions, Channel Structure, Management, Control, Customer/Product Characteristics
  7. Logistics, Order Handling, Documentation, Transport, International Retail, Grey Marketing 
  8. Communications, Tools, Process, Seller/Buyer Initiative, Objectives, Budget, Message, Media
  9. International Advertising & Promotion Strategies. Public Relations, Sales Promotion, Salesforces
  10. Cross-cultural Sales Negotiations, Hofstede, Gap Analysis, Culture, Organisational Culture
  11. Knowledge Management, Learning Across Borders, Best Practice, Global Groups, Bribery
  12. Global Marketing Programme Organisation, Structure, Global Accounts, Control, Activities, Budgets 

WHAT IS INCLUDED IN THE FEE FOR THIS BACCALAUREATE PROGRAMME

 Your CIC Fee includes:-

  • Your enrolment/registration with Cambridge International College, and your own high-quality, professionally produced and illustrated comprehensive International CIC Core Study Publications for each of the eight (8) Core Subjects of study.
  • CIC’s detailed, professional Study & Training Guides with full instructions on how to study to achieve success and gain top results.  An additional specially written Examinations Guide which includes expert advice, detailed guidance and tips on how to prepare for, approach and answer Examinations, is also provided.
  • Self-Assessment Tests with Model Answers, and Training Tests, Questions and Exercises, which can be used as ‘Past Papers/Questions’ for Examination preparation.
  • The Examination papers set for the Core Subjects; Examinations are written under Invigilation/Supervision in your own area - full details, guidance and explanation of how your Examinations will be arranged and how Invigilation is conducted will be provided when you register.  Note, CIC arranges Examinations in over a hundred countries worldwide for thousands of Members every year; it is a flexible, straightforward process and will be arranged when YOU are ready to write your Examinations.  
  • The prestigious Baccalaureate certification and Transcript on successful completion of the Programme.  Note, a First Study Year Transcript is also provided on completion of the First Study Year.
  • Your personal page on CIC’s Member Services website with access to results, despatch details, advice and guidance, and more: www.cambridgeinternationalcollege.co.uk
  • Regular information and news including: Newsletters with details of special offers and new Programs and much more; and Competition Forms; by email and post.
  • Everything needed for your Study & Training success is included in the CIC Fee.

Additionally:

  • Further Study and Training Advice, and Assistance is available before, during and after CIC Study & Training; Members may ask CIC’s team of experienced Consultants for advice on further study and Programmes to improve career prospects and advancement.
  • CIC’s experienced and helpful staff can assist with numerous special requests, such as reference/recommendation letters and transcripts, and more, by post and email.

Further high-level and specialist Study & Training is available with CIC, either in the same specialisation or  in a new one, including: the Executive Business Administration Programme, which requires a Project/Thesis to be prepared, and a further specialist Subject and two more valuable and important Subjects to be studied; Mastery of Management Graduate Diplomas which specialise in a specific area of management; and the CIC AMBA/MBA Programme with various specialisations available.  Equivalent studies are also available through other higher institutions of education, universities and others worldwide (see the “Success Stories” section for many examples).

The Baccalaureate is designed for men and women to be able to proceed to high-level positions in their study and career areas, to gain promotions, and to carry out a wide range of responsibilities professionally, efficiently, with expertise and with confidence; this is all based upon the wide range of knowledge and understanding of vocationally and career-oriented marketing, business, global marketing, management and administration skills attained from this Baccalaureate Programme.

Marketing Administration (BMA)
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Payment Options:

British Pounds:
Single payment of £1350
Or 8 monthly payments of £220
Or 2 monthly payments of £750
US Dollars:
Single payment of $2700
Or 8 monthly payments of $440
Or 2 monthly payments of $1500
Euros:
Single payment of €2100
Or 8 monthly payments of €330
Or 2 monthly payments of €1125
Fee payment methods

Duration & Assessments

The standard Study Period is two years (24 months) but this is flexible; the course can be completed in a shorter period, or longer if necessary.

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To gain your prestigious Baccalaureate award you must sit and pass a written Examination/Assessment on each of the 8 Subjects in your Baccalaureate Programme.  Full and clear details about this are provided to you, including in your personal Study & Training Guide, after you have enrolled.  The clear information explains when, where and how your Examinations/Assessments will be arranged - it is a simple and straightforward process, which hundreds of thousands of other Members have successfully gone through.  If you study well and follow the advice in the CIC Study & Training Guide you will be well-prepared and capable of achieving good grades, and you will be able to achieve your valuable Baccalaureate in good time!

(See the “WHAT IS INCLUDED” section for this Course, and/or the “FAQs - Frequently Asked Questions” section of this website, if you would like more information.)

Result

An accredited, approved qualification showing high level competence and ability to plan and conduct a wide range of marketing, business and management activity

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