Diploma on
Digital & Online Marketing
Professional and intersting training for men and women aspiring to enter or advance in the important profession of marketing, whether they make use of traditional media, or are engaged with modern online or digital media.
More than ever today, modern marketers and businesspeople must ensure their businesses stay ahead of competition. Digital marketing is the modern practice of promoting products or services using digital channels and technologies, with strategies and actions based on data, focusing on customers, and good use of 'digital platforms'. Online marketing - alternatively called “internet marketing” - is a specific form of digital marketing which relies on the Internet to deliver “content” (marketing messages); to optimize search engines; and to 'build relationships'. Effective digital and online marketing helps create customer awareness and interest in a company's products, generates sales, and increases revenue and profit.
This new Program is being offered with a 20% reduction from normal the Fee up until 31st March 2025. The reduced fee is shown opposite, for example a single payment of £160 or US$320 or Euro 240 instead of the normal Diploma Fee of £200 or US$400 or Euro 300.
ALSO:
(1) Anybody enrolling for this Programme before 31st December 2024 will also be enrolled FREE for a Course on Strategy, Quality & Contemporary Business Concerns; the only requirement is that you provide your personal email address to the College on enrolment.
- Summary of major topics
- What is included
- Related courses
- Study & Career development
The Titles of the 12 Modules of this new Program - available in December 2024 - are:
Module 1 - Features and Benefit of Digital Marketing
Module 2 - Principles of Marketing
Module 3 - Major Digital Marketing Channels
Module 4 - Market Segmentation & Data in Digital Marketing
Module 5 - Social Media Marketing
Module 6 - Viral Marketing
Module 7 - Search Engine Optimization (SEO)
Module 8 - Keywords & Keyword Research
Module 9 - Website Design
Module 10 - Website Content
Module 11- Content Marketing
Module 12 - Performance & Influencer Marketing
WHAT IS INCLUDED IN THE MODEST CIC FEE
Your CIC Fee includes:-
- Your enrolment/registration with Cambridge International College, and your own high-quality, professionally produced and illustrated comprehensive International CIC Study & Training Publications.
- A detailed, professional ‘Study & Training Guide’ with full instructions on how to study to achieve success and gain top results. The Guide includes detailed advice on how to answer Self-Assessment Tests, Training Tests and Examinations.
- Self-Assessment Tests and Recommended Answers for them, and a Progress Chart.
- Two Progress/Training Tests (which can be used as ‘Past Papers/Questions’) with an optional Tutorial Support Service.
- The Final Examination** sat under Invigilation/Supervision in your own area - full details, guidance and explanation of how your Examination will be arranged and how Invigilation is conducted will be provided when you register. Note, CIC arranges Examinations in over a hundred countries worldwide for thousands of Members every year; it is a flexible, straightforward process and will be arranged when YOU are ready to write your Examination. **An Assignment Option is available instead of an Exam for the ‘Covid-19’ (Corona) virus period.
- The prestigious Cambridge International College Diploma on successful completion of your Study & Training and on passing the Final Examination.
- Your personal page on CIC’s Member Services website with access to results, despatch details, advice and guidance, and more: www.cambridgeinternationalcollege.co.uk
- Regular information and news including: Newsletters with details of special offers and new Programs and much more; and Competition Forms; by email and post.
Everything needed for your Study & Training success is included in the CIC Fee.
Additionally:
- Further Study and Training Advice, and Assistance is available before, during and after CIC Study & Training; Members may ask CIC’s team of experienced Consultants for advice on further study and Programmes to improve career prospects and advancement.
- CIC’s experienced and helpful staff can assist with numerous special requests, such as reference/recommendation letters and transcripts, and more, by post and email.
This Program is suitable for marketing, management, business, advertising, public relations, communication and IT posts and careers, as well as providing essential understanding and knowledge for business people generally, entrepreneurs, managers and directors.
There is a wide range of options for further study - see the "Related Courses" section for suggestions - which include Honours Diplomas, ABA & Baccalaureate Programmes, and the 'Double Award' EBA & BBA Bachelor degree Programme. You are welcome to ask the College for advice, and of course you can see details of these Programmes on this website.
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Payment Options:
Duration & Assessments
The Study Period is one year (12 months) but this is flexible; the Diploma can be completed in a shorter period, or you can take longer if necessary.
READ MORE »To gain your Diploma you need to sit and pass an Examination** (based entirely upon the contents of the Study Materials provided to you in your Program Fee). Full and clear details about preparing for and sitting the Exam are provided to you, including in your Study & Training Guide, when you enrol. The clear information explains when, where and how your Examination will be arranged - it is a simple and straightforward process, which hundreds of thousands of other Members have successfully gone through. If you study well and follow the advice in the CIC Study & Training Guide you should be able to achieve high marks and good grades - and obtain your prestigious International Diploma!