Summary of Major Topics:

• Global marketing, the globalisation of business, preparing for international business
• The ‘global marketing’ concept, knowledge and learning across borders
• Resources, decision making processes, organisation
• Strategy and decision-making processes
• The value chain, primary and support activities, identifying international competitive advantage
• Information business and the virtual value chain Motives for entering on to international business
• Initiating export activities, barriers; general market, commercial and political risks
• The political, legal and economic environment
• Assessing the home environment; government, export facilitation
• Financial activities, exchange rates, information, promotion of international trade
• Political risks and changes in the host country, analysing risks
• Tariffs, duties, customs, non-tariff barriers 
• Free trade, customs unions, common markets, economic unions, trading blocs
• Sociocultural and environment factors
• Culture and cultural types: learned, interrelated, shared; norms of behaviour
• Elements of culture: language, manners and customs, values and attitudes, aesthetics
• Technology, social institutions, education, religion and other global factors
• Hofstede’s work on national cultures (the ‘4 + 1’ dimensions model)
• Managing cultural differences, culture and ethical decision making
• Market selection and market entry alternatives - exporting
• Selecting foreign markets, selection criteria, market potential
• Product fit, visiting the potential market
• Different modes of market entry; indirect and direct exporting
• Export financing and methods of payment; documentation, bank guarantees, counter-trade
• Production abroad and strategic alliances
• Licencing, franchising, joint ventures, subsidiaries, expansion through acquisitions
• Strategic alliances and cooperative strategies
• Success factors: missions, strategy, culture, organisation, management
• Dimensions of global competition, national competitive advantages, demand conditions
• Business strategy, structure and rivalry
• Industry analysis; Michael Porter 5-forces model
• Competitive strategies, creating competitive advantage
• Global logistics and channel decisions
• In-bound logistics: sourcing decisions, costs, conditions, transport costs, infrastructure, access
• Out-bound logistics and transportation, inventory management, order processing, warehousing
• International channel design and strategy; customers, products, middlemen, the environment
• Global retailing and direct marketing, e-commerce and international distribution strategies
• Organisation and control of the global marketing programme
• Functional, international, divisional, product, geographic, matrix structures
• Global account management (GAM): organisation, implementation, development
• Controlling the global marketing programme; budget and control systems, measuring performance

Your CIC Fee includes:-

• Your enrolment/registration with Cambridge International College, and your own high-quality, professionally produced and illustrated comprehensive Core Study Publication and supplementary Study Publication.
• Study & Training Guidance with advice on how to study to achieve success and gain top results. 
• A detailed, professionally written Examinations Guide which includes expert advice, guidance and tips on how to prepare for, approach and answer Examinations in order to achieve the best results.
• Test Questions / ‘Past Papers/Questions’.
• The Final Examination** sat under Invigilation/Supervision in your own area - full details, guidance and explanation of how your Examination will be arranged and how Invigilation is conducted will be provided when you register.  Note, CIC arranges Examinations in over a hundred countries worldwide for thousands of Members every year; it is a flexible, straightforward process and will be arranged when YOU are ready to write your Examination.  **An Assignment Option is available instead of an Exam for the ‘Covid-19’ (Corona) virus period.
• The prestigious Cambridge International College Mastery of Management Graduate Diploma when you pass the Final Examination.
• Your personal page on CIC’s Member Services website with access to results, despatch details, advice and guidance, and more: www.cambridgeinternationalcollege.co.uk
• Regular information and news including: Newsletters with details of special offers and new Programs and much more; and Competition Forms; by email and post.

Everything needed for your Study & Training success is included in the CIC Fee.

Additionally:

• Further Study and Training Advice, and Assistance is available before, during and after CIC Study & Training; Members may ask CIC’s team of experienced Consultants for advice on further study and Programmes to improve career prospects and advancement. 
• CIC’s experienced and helpful staff can assist with numerous special requests, such as reference/recommendation letters and transcripts, and more, by post and email.

• Marketing Strategy Mastery of Management Graduate Diploma One year (flexible)
• Marketing Administration EBA: Executive Business Administration 3 years (flexible)
• Marketing Management (EMBA) EMBA: Executive Mastery of Business Administration 3 years (flexible)
• International Business & Trade Diploma 12 months (flexible)

This Program teaches and explains how to make important and effective decisions relating to international marketing, based on a sound understanding of key  elements of global markets, competition and the management of global marketing.  It is therefore a route to high-level management and marketing positions, and to developing successful international businesses and organisations.

This graduate/MBA/MA-level Program is confirmation of your ability to successfully undertake further studies at graduate and postgraduate levels, in business, marketing, strategy, management and a wide range of management study areas.

There is a wide range of options for further study - see the "Related Courses" section for suggestions – which include the ‘wider’ syllabus ABA & Baccalaureate Programmes and the 'Double Award' EBA & BBA Bachelor degree Programme, and the 'Double Award' EMBA & MBA degree Programme.  You are welcome to ask the College for advice, and of course you can see details of these Programmes on this website.