Summary of Major Topics:

• Strategic marketing planning, a strategic audit
• The mission and from mission to strategic objectives
• Developing growth strategies
• Marketing as part of strategic planning, marketing’s role, the marketing process
• Marketing strategy and strategies for competitive advantage
• Developing the marketing mix
• The marketing plan, swot analysis, objectives and issues
• Strategic marketing: programmes, budgets, controls, organisation
• Market segmentation and targeting, satisfying human needs
• Levels of market segmentation: consumer markets, business markets, international markets
• Developing market segments, market targeting, evaluating market segments, segment strategy
• Product positioning, differentiating markets
• Choosing and implementing a positional strategy
• Selecting and creating the right competitive advantages
• Communicating and delivering the chosen position
• Building customer relationships
• Customer satisfaction, quality, value, service
• Value chains and total quality management
• Customer retention and customer relationship management
• Identifying the company’s competitors, their objectives, and identifying their strategies
• Assessing competitors’ strengths, weaknesses and reaction patterns
• Designing the competitive intelligence system
• Competitive strategies: market-leader, market-challenger, market-follower, market-niche
• Balancing customer-competitor orientations
• Innovation and new-product development, reasons for failures and new-product success
• New-product development: idea generation, idea screening, concept development 
• Testing, product development, test marketing and commercialisation
• Product life-cycle strategies
• New-product pricing strategies: market-skimming pricing, market-penetration pricing
• Product-mix pricing strategies, product line pricing, promotional pricing, value pricing
• Captive-product pricing, by-product pricing, product-bundle pricing, psychological pricing
• Price-adjustment strategies, discount and allowance pricing, segmented pricing
• Geographical and international pricing, price changes
• The strategic marketing management framework
• Corporate strategy and marketing strategy; plans and programmes, strategy development
• Marketing models: BCG matrix, Ansoff Growth Matrix
• Growth strategies: penetration, market development, diversification, integration, stability
• Marketing and competitive strategy, generic strategy; attack and defence strategies

Your CIC Fee includes:-

• Your enrolment/registration with Cambridge International College, and your own high-quality, professionally produced and illustrated comprehensive Core Study Publication and supplementary Study Publication.
• Study & Training Guidance with advice on how to study to achieve success and gain top results. 
• A detailed, professionally written Examinations Guide which includes expert advice, guidance and tips on how to prepare for, approach and answer Examinations in order to achieve the best results.
• Test Questions / ‘Past Papers/Questions’.
• The Final Examination sat under Invigilation/Supervision in your own area - full details, guidance and explanation of how your Examination will be arranged and how Invigilation is conducted will be provided when you register.  Note, CIC arranges Examinations in over a hundred countries worldwide for thousands of Members every year; it is a flexible, straightforward process and will be arranged when YOU are ready to write your Examination.
• The prestigious Cambridge International College Mastery of Management Graduate Diploma when you pass the Final Examination.
• Your personal page on CIC’s Member Services website with access to results, despatch details, advice and guidance, and more: www.cambridgeinternationalcollege.co.uk
• Regular information and news including: Newsletters with details of special offers and new Programs and much more; and Competition Forms; by email and post.

Everything needed for your Study & Training success is included in the CIC Fee.

Additionally:

• Further Study and Training Advice, and Assistance is available before, during and after CIC Study & Training; Members may ask CIC’s team of experienced Consultants for advice on further study and Programmes to improve career prospects and advancement. 
• CIC’s experienced and helpful staff can assist with numerous special requests, such as reference/recommendation letters and transcripts, and more, by post and email.

• Marketing Administration EBA: Executive Business Administration 3 years (flexible)
• International Business & Trade Diploma 12 months (flexible)
• International Business & Administration (EBA) EBA: Executive Business Administration 3 years (flexible)
• Marketing Administration (BMA) Baccalaureate 2 years (flexible)

This Program is a high-level marketing program, designed to impart the strategic knowledge, analytical skills and understanding required for those in, or hoping to rise to, high-level positions within marketing departments, and to business, strategic and managerial roles generally. 

This graduate/MBA/MA-level Program is confirmation of your ability to successfully undertake further studies at graduate and postgraduate levels, in business, marketing, management and related studies.

There is a wide range of options for further study - see the "Related Courses" section for suggestions – which include the ‘wider’ syllabus ABA & Baccalaureate Programmes and the 'Double Award' EBA & BBA Bachelor degree Programme, and the 'Double Award' EMBA & MBA degree Programme.  You are welcome to ask the College for advice, and of course you can see details of these Programmes on this website.